Million-2-1 recently signed a contract deal for marketing campaigns with Riley’s limited. This contract encompasses mobile marketing in the UK for gambling with snooker and billiards.
Million-2-1 is based out of Reno Nevada as a software designer and manufacturer for gaming equipment. This subsidiary division of International Game Technology (IGT) is best known for SMS prize competitions, lotteries and mobile marketing.
By partnering up with Riley’s, Million-2-1 we responsible for creating competition prize draws as well as marketing and publicizing their offers to nearby clubs. As an advantage to this partnership Riley’s members will be able to participate in the offers and bonuses. With the extension of the company these online offers will be available both through the website and through its mobile platform.
“Rileys realises the importance of the mobile market and this agreement allows us to reach our customers using a fresh and innovative platform,” said Peter Hooker, Operations And Commercial Director for Rileys.
One of the most important factors in online gambling is the popularity of the gaming content. Through this new partnership Riley’s customers will have access to traditional casino games such as poker, blackjack and roulette as well as top online casino games such as Elvis Top 20, Hi-5 and Ooh Aah Dracula. Future titles also include Rainbow Riches, Cleopatra, Monopoly and Cluedo.
Riley’s members will also get to take part in the online slot machines that include titles such as Battleship: Search and Destroy, Da Vinci Diamonds and Triple Fortune Dragon.
“This partnership demonstrates the versatility of Million-2-1,” said Simon Murphy, Commercial Director for Million-2-1.
“We are able to offer Rileys unrivalled experience and expertise in mobile marketing as well as allowing its members access to the very best in mobile and online gaming.”
Million-2-1 was launched in 2003 in the United Kingdom and now has expanded throughout the entire globe.
