Barely a week goes by in the gambling and casino business where some report is made where companies are either making an affiliate deal or forming some sort of partnership. There are so many companies and casinos, and they all have something to offer one another. The casino industry can be a very symbiotic business. This casino needs that gaming machine. That gaming machine vendor likes this software. This software would like to track those customers. Those customers just want some free drinks while their gambling. Truth be told the casino industry is really no different from most others. Restaurants make deals with soft drink and food providers, as well as, napkins, plastic cups, and linens.
One of the big deals this week was made between a casino games developer and a games software developer. Scientific Games Corporation, which is listed as a NASDAQ traded company has recently penned a deal with Playtech. Scientific Games, whose motto is “Delivering Serious Fun!” is an industry leader in providing all types of gambling activities including printed products, such as scratch off lottery cards; lottery systems like bingo and video lottery terminals. They are also well known in the online gambling industry with their products being used in jurisdictions all over the world.
Playtech’s Videobet is currently developing their next generation of reporting and management software for gambling terminals. One of their goals with this upgrade is to get the Videobet software into their machines that spread across casinos in the United Kingdom making Playtech the leading technology provider for the UK. It is very easy to see why these two gambling industry giants are forming this partnership.
Chief Executive Officers for both companies (Mike Chambrello for Scientific Games and Mor Weizer of Playtech) released a joint statement commenting on their partnership. It read in part, “This is an important step for both companies.” Both casino providers feel they have skill sets that are a perfect match. They also feel the ones who will benefit the most from the partnership are the customers who are now getting the best of both companies combined into one.
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