line casinos continue to offer their services in sponsoring sporting events around the world. With a multibillion dollar industry, online casino gambling is now making its mark on the sports world by creating new ways to market themselves and keep their brand alive. Bwin interactive has now announced that they will begin sponsoring two new sporting events in the upcoming year. The Hahnenkamm World Cup alpine ski race will receive a contracted deal that will include sponsorship services from the gambling operator until 2012. By taking on the marketing services of the World Cup, Bwin Interactive Entertainment AG will be very visible throughout all the sporting events. Its logo will appear on backdrops and any other press related events. Along with these promotions and visible marketing ideas, the online gambling company will also be able to advertise at the 60 m board. As racers slalom through the course, the company brand logo will be quite visible throughout the race.
According to Co-Chief Executive Officer, Manfred Bodner, “We are extremely pleased to announce this sponsorship agreement today.”
The second of these online gambling sponsorships is now occurring at Bet-at-home.com AG. The European handball Federation will now receive sponsorship through the online gambling company for their upcoming Austria European handball championship. This 2010 and will bring in advertising and promotions for the online company.
This is not a new sponsorship for Bet-at-home.com AG as they have been a part of the EHF champions league as well as the international handball Federation world championship. Now they will be an official online partner in sponsoring these events, therefore expanding their reach throughout the countries. According to CEO, Jochen Dickinger, “As Official Partner of the EHF EURO we will be able to communicate effectively in our core markets in Eastern Europe, Germany and Spain to the strong media coverage.” This type of exposure is healthy for the online gambling community as it openly publicizes online casino game.
