Income Access, a top notch affiliate marketing company, has recently revealed that gaming operators in both Ireland and Austria now have access to PPC tracking. In using this technology, these two countries can make full use of Google’s Adwords campaign.
In recent years, these two countries along with others have been blocked out of this system. Currently Google has reopened its doors to accept these countries in an attempt for universal online expansion.
With this new open door policy by Google, companies that reside in these countries will now have the ability to make full use of Adwords provided they already are licensed to do so.
Income Access, a company based out of Montreal, has stated that this move will expedite the process of ‘white-listing’ through Google, as well as being able to have the ability to directly manage campaigns. This process will also allow online companies to provide assistance in obtaining authorization to begin their specific promotions.
“Seeing two more Adwords jurisdictions open up to online gaming shows how the industry has matured,” said Nicky Senyard, Chief Executive Officer for Income Access.
“These changes in Google’s policy represent a significant opportunity for operators and affiliates to boost their traffic. Through our SEM agency, Income Access offers both parties all the support they need to become ‘white-listed’ in these jurisdictions and deploy Adwords campaigns that are optimised for the iGaming marketplace.”
By using Google’s Adwords, these two countries can promote ‘white-listings’ and flood traffic towards the sites. By implementing a tracking system, companies can research and discover which words trigger the response of referrals and new online customers.
With this advanced tracking system, companies are able to pare down data to the smallest increment and filter out how players are arriving as well as what types of players are arriving. This will allow the online companies the ability to cater towards their customers wants and needs.
