King.com has recently broadened its horizons and now is courting the opposite sex in order to expand its online casino gambling. The online social game site has opened its doors to a live focus group where females had the opportunity to express their thoughts about online casino gambling. This focus group allow the females to discuss their likes and dislikes about online casino gambling in what inspires them to participate.

King.com took advantage of the Seattle-based Casual Connect Seattle conference where they gathered women gamers between the ages of 24 and 61. These online gamers were prodded with questions dealing with their online gaming habits. These questions included: ‘have you been playing more games during the recession versus earlier’ and ‘do you think you become a different person online than offline when playing games’.

Throughout their survey one thing became very clear, the panel of women to participate in the study were equally competitive as men. Kimberly Carney, a 24-year-old gamer clearly stated, “Anytime a girl can win anything, a girl’s going to want it.”

Another aspect that King.com learn from its female online gaming group was that women enjoy games that are visually captivating, involving a lot of animation and bright colors. Many of the women to joined the focus group for the online site stated that their habit of playing consisted of eight hours a day not unlike any man gamers.

A unique point was made by the female gamers was their interest in donating prizes, points and cash from their online gaming to charities.

Riccardo Zacconi, Chief Executive Officer for King.com seemed pleased with the results of the female focus group in terms of growth of the online gambling community. He stated, “We continue to gain insight into our users through dialog, surveys and ongoing interaction.”

“This panel provided a useful snapshot of new interests and trends within the casual games industry.”

Tags: casino, gambling, online